Product managers must be able to communicate their ideas. The better they are at communication, better they can motivate their team to build them.

When I moved to London (UK) in 2012 to work as a product manager, my English was very poor.

Communicating with people was very challenging and because of my lack of vocabulary, I always had to find ways to describe things I wanted to say with the little English “toolbox” I had learnt just before moving.

I had good ideas to share, it was just hard to express them.

Naturally, I started to draw things and soon I realise I could actually share my thoughts with people without saying anything. That’s how wireframing became my best communication hack.

Instead of spending time talking about it, I was showing what I meant directly to people.

Wireframing is my favourite way to communicate my ideas. As they say “a picture is worth a thousand words”.

• Wireframing is about drawing what’s in your head.
• Wireframing helps you to start conversation with the team around a feature.
• Wireframing saves everyone’s time to understand your thoughts:
  • People you report to are more likely to approve a good idea if they can see what it does and how it’s going to roughly work.
  • Designers can deliver pixel perfect designs and consistency with much less back and forth to meet your vision of the functionality.
  • Developers can even start working on the feature based on wireframes if design is not ready.
• It makes you understand better what you want to achieve and helps you to spot corner cases you wouldn’t have thought about.